In September 2016, Marcus Olsson, the co-founder and CEO of Swedish tech startup SceneThere which produces custom 360-degree video experiences, visited North Korea as a volunteer with Choson Exchange to lead workshops on innovation and entrepreneurship as a workshop leader. He realized that there is more to DPRK than what he has read in the media and created the world's first interactive VR experience from North Korea, to encourage better understanding of this country.