Entrpreneurship

What's an Elevator Pitch? Explaining Entrepreneurship in North Korea

What's an Elevator Pitch? Explaining Entrepreneurship in North Korea

For some of the workshop leaders on our March trip to Pyongyang, things turned out to be particularly challenging: In a country where elevators are extremely slow and often get stuck, the point of a quick “elevator pitch” isn’t immediately apparent. So when the North Korean audience pitched the business ideas they had developed during the training, 3 minutes often turned into 5, 10, or 15...